Grady Health Foundation

The Grady Health Foundation is a nonprofit organization that supports Grady Health System in Atlanta, Georgia, by raising funds to enhance healthcare services, improve facilities, and provide community health programs for underserved populations.

About

From 2010 to 2015, we had the privilege of partnering with the Grady Health Foundation, the primary fundraising arm for one of Atlanta's most essential medical institutions. The foundation's mission is critical: to secure the financial resources needed to support Grady Health System's unparalleled patient care, groundbreaking research, and public health initiatives. This is a brand built on trust, community, and the promise of a healthier future for all.

The Work

Over a five-year period, I served as a key partner in modernizing the foundation's brand and digital infrastructure. This comprehensive engagement included a complete overhaul of their web presence and a wide range of other design needs. My work focused heavily on the crucial integration with the Blackbaud software suite, including Raisers Edge, Kintera, and NetCommunity, to ensure their digital platforms seamlessly supported fundraising operations. I also provided creative direction for videos produced in partnership with Turner Broadcasting and established a cohesive visual look that unified all of GHF's fundraising and marketing efforts.

Conclusion

This long-term partnership provided the Grady Health Foundation with a modern, integrated brand that amplified their story and streamlined their fundraising. The technical integrations and creative direction gave them the sophisticated tools necessary to connect with donors on a deeper level. This digital and visual transformation helped them meet and exceed fundraising goals, securing the future of a vital community institution.

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