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Maurice Cherry

The one and only.
  • About
  • Portfolio
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  • Judging
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Photo by John Cameron on Unsplash

How Are The Black Designers?

July 01, 2026 in cultural commentary, design

(This post was originally posted on Medium on October 11, 2025.)

In 2015, I stood on a stage at SXSW in Austin, TX, and asked a question that felt painfully obvious to me, but strangely provocative to others: where are the Black designers? It was a callout and a lament, not to mention a question that often landed in my inbox. But more than that, it was a demand for visibility in an industry that consistently overlooked us and our contributions.

By 2020, I revisited that question at AIGA’s annual design conference. The murder of George Floyd forced a national reckoning with systemic racism, and the design community was not exempt. Suddenly, Black design events surged! Directories sprang up overnight to connect Black talent with opportunities! Grassroots movements and virtual spaces flourished! Corporations issued pledges about diversity, equity, and inclusion, DEI officers were hired, and employee resource groups (ERGs) started having a more prominent presence internally at companies. For a moment there, it felt like a genuine turning point. The question of where Black designers were seemed to have been answered. Here we are — finally seen.

But now, that high tide has receded.

What once looked like a path to career mobility and inclusion has become a bleak, winding road. The current economic and political climate has exposed the fragility of those post-2020 commitments. Thousands of people have been laid off. DEI initiatives have vanished, revealing just how performative they were and where they truly ranked on the list of corporate priorities. And from my viewpoint, many of the Black design communities that once thrived are now struggling to maintain momentum, if they haven’t disappeared altogether (present company included).

Meanwhile, AI has transformed the design industry. And while it offers unprecedented efficiency and automation, it also casts a long shadow over the perceived value of creative work. It’s already difficult for Black talent to break into the industry, and now this new wave of digital transformation has made entry-level roles harder to find and even harder to keep.

So now, I find myself asking a different question: how are the Black designers?

Over the past few months, I’ve reached out to Black designers around the world — from students to entrepreneurs to VPs and CEOs — to take the temperature of our community. The responses have been mixed. Some are riding the AI wave like seasoned surfers, prompting and vibe coding and creating with confidence. Others are holding on tightly to the opportunities they have, navigating this time of uncertainty with grit and determination. And a lot of them are struggling to transition from a moment of crisis-driven support to the long, uphill work of sustaining themselves on shaky ground.

For me, the question about Black designers isn’t about visibility anymore, definitely not in the way it was five or ten years ago. We know we’re here. Even with the erosion of physical and digital spaces since 2020, we know how to find each other. We know how to foster community.

So what comes next?

We build and we support each other.

Ten years ago, asking for a seat at the table might have been enough. Five years ago, being served at that table — or choosing to walk away from it to build your own — felt like progress. But today, we need tables that can withstand the next economic calamity, political assault, or technological disruption.

If the past five years have taught me anything, it’s that external validation and corporate pledges are not a sustainable foundation for equity. And we know from history that the fight for equity is a marathon, not a sprint.

What I hope to see now from Black designers is a renewed focus on strengthening our community that includes the following:

  • Investing in Black-owned and Black-led design studios, agencies, and companies.

  • Supporting existing Black design organizations and creating new ones that prioritize long-term growth, resource sharing, and mentorship.

  • Empowering HBCU design programs with the resources they need to prepare students for the future of design and tech, and build real bridges between these institutions and companies committed to genuine opportunity, not just pipeline recruitment.

  • Begin engaging with AI critically and creatively in order to learn how to wield these tools for our benefit, combat bias, and protect our intellectual property.

Like I said before, that early 2020s support has largely faded out. But what remains — what has always remained — is the talent, resilience, and ingenuity of Black designers.

It’s time to harness our power and build something that lasts.

Tags: sxsw, watbd, essay

Photo by Markus Winkler on Unsplash

Introducing Tiny Thoughts

June 15, 2026 in announcement

I’ve been on the Internet for a long time. Long enough to remember when websites had personality, social media didn’t exist, blogs were everywhere, and being online wasn’t detrimental to your mental health and wellbeing.

Since you’re reading this, you probably already know my story. (If not, check the bio.) I’ve done a lot of stuff online. Started and ran an online awards event which I eventually sold. Started and ran the only podcast in the Smithsonian’s permanent archives…and ended it. I’ve also started a literary anthology, ran a short-lived personal goods brand, started and ran my own global creative studio before the popularization of remote work, and have worked at tech startups in the U.S. and beyond. So I’ve seen a lot of things and experienced a lot of change, but the one thing I haven’t really done is talk about it outside of interviews…until now.

This is the idea behind Tiny Thoughts. It’s a blog, I guess. A journal. A notebook. A collection of observations, marginalia, the occasional essay or two, and whatever else happens to be taking up space in my brain at the moment.

You can expect some writing about design, tech, podcasting, culture, and creativity. There may be some stories from the Revision Path years. There may be stories from before that. There will almost certainly be opinions. (Some of them may even be good!)

But one thing you shouldn’t expect is a regular publishing schedule.

I mean, I’ve been making things online for more than twenty years—most of it for free. I’ve started up enough blogs and newsletters and podcasts and other side projects throughout my career to know what I’m capable of doing and who I’m capable of reaching. But when I look at the Internet now, I see a lot of people just making content—writing, videos, etc.—just to appease an algorithm, not connect with an audience of humans. And with that much volume, a lot of interesting thoughts and conversations and such never really see the light of day.

Tiny Thoughts is my attempt to carve out a small space away from all that. It’s somewhere for me to think in public, document what I see, question structures and ideas, and even do some good ol’ fashioned complaining about the state of things.

No hacks or lead magnets or checklists or stuff like that. Just thoughts. I'll write when I have something worth saying. And frankly, I think the Internet could use a little more of that.

Let’s see where this goes.

Tags: personal