MAAP

The Metro Atlanta Association of Professionals (MAAP) is a networking organization that connects and empowers LGBTQIA+ professionals in the Atlanta metropolitan area through events, resources, and community engagement to foster career development and collaboration.

About

The Metro Atlanta Association of Professionals (MAAP) provides a vital network for LGBTQIA+ professionals for connection, advocacy, and growth. For decades, MAAP has been a cornerstone for a diverse community of leaders and entrepreneurs, shaping a more inclusive and equitable professional landscape across the city.

The Work

I partnered with MAAP to undertake a comprehensive rebrand, revitalizing the organization's identity for a new generation of members. My work began with designing a fresh, modern brand identity that visually represents their inclusive mission. This new look was deployed across all platforms, starting with a brand-new website I built that featured integrated membership and donation functionalities, creating a seamless experience for the community. The new identity was also extended to print and apparel designs, ensuring a cohesive and powerful brand presence everywhere MAAP goes.

Conclusion

The rebrand gave MAAP a dynamic and powerful platform to amplify its mission and secure its place as a leading voice for LGBTQIA+ professionals. The new visual identity and digital infrastructure empowered the organization to better serve its existing members while attracting a new wave of community leaders.

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