Scheduled Goods

Scheduled Goods is a SaaS product that allows businesses with non-traditional inventory structures (bakers, florists, etc.) to manage bookings and deliveries.

About

Scheduled Goods was built to solve the complex challenges faced by businesses with non-traditional inventory structures. From local bakers to florists and other artisan entrepreneurs, this platform provides a sophisticated solution for managing bookings and deliveries, allowing them to focus on their craft rather than the logistics. It is a product that streamlines operations, enabling small businesses to grow and thrive.

The Work

My role was to give this powerful new platform its personality and its professional face. I created the entire brand identity for the product, developing a visual language that is both intuitive and trustworthy. This work included the design of a comprehensive style guide, which serves as the definitive blueprint for all future creative assets. This guide ensures a consistent brand experience across every touchpoint, from the user interface to all external marketing communications.

Conclusion

By establishing a strong, cohesive brand identity, we set Scheduled Goods on a path to success. The brand’s clean and reliable aesthetic built immediate trust with its target audience, differentiating the product in a crowded market.

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